The Hotel School Sydney, Australia, 5-7 June 2013
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EventsGovernments increasingly use events as economic development tools. Events are used to brand destinations, increase international market presence and stimulate economic activity and investment. The Events: management, planning and policy research theme is strategically aligned to the School of Tourism and Hospitality Management’s Events and Convention Management degree program offered at Tweed Heads. This research theme not only improves the teaching-research nexus, but the group is actively engaged in promoting opportunities for honours and RHD research.
There is also a highly active events and conventions industry on the Gold Coast, and the CTLW events research group seeks strategic alignment between the events and conventions sector and government and non-government organisations (e.g. local tourism associations, chambers of commerce, community groups, etc.) with an interest in events.
Interrelationships with other research themes
There are strong crossovers and interrelationships between events research and many of the other research themes within the CTLW including regional tourism and leisure, sport and recreation, communities, organisational research, education and training.
Event policy research
A strong focus of the CTLW is on evaluating the policy environment in which events take place, and the evaluation of governance arrangements that characterise the planning and management of events. There are two broad themes of research:
- at the macro scale, researchers are examining the role of events and their contributions to communities and regions
- at a local scale, researchers are examining the nature of planning and management of particular events with an interest in improving and streamlining the policy environment in which events take place.
Return to Research Themes overview page.