Medical Travel as a Business Model - Clusters, Barriers and Facilitators
The global trend of medical travel or tourism, the process of leaving home for treatments and care abroad, is increasing and this sector is already a multi-million dollar business. (Lagiewski and Myers, 2008). Alone the market for U.S. citizens is expected to grow from 6 million medical tourists in 2010 to 23 million in 2017 (Keckley and Underwood, 2008).
Overseas treatment , including the airfare, accommodation and a few days of a holiday in an attractive location, is very often much cheaper than only the treatment at home (Kamps, 2006). At the present time, only the Cairns Fertility Clinic offers substantial medical travel treatment in Australia (Voigt et al., 2010). In a smaller form, other Medical Travel markets exist but although the idea of Medical Travel is around for a few years in Australia, it has never taken place in a bigger stage.
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